For many investors, the words “ground-up development” can raise questions. Is it too speculative? What if construction delays impact returns? Isn’t it safer to invest in something that already exists?
At CREI Partners, we understand these concerns—and we believe in addressing them head-on with clarity and confidence.
While ground-up development does involve more moving parts than a stabilized acquisition, it also offers significant benefits that are often overlooked. When executed by an experienced team with the right strategy, development can be one of the most effective ways to build long-term value, generate equity, and meet market demand head-on.
As we prepare to break ground on our Bryan, Texas development project this year, we want to share why ground-up development—done right—is not only viable, but compelling.
1. We Build Based on Data, Not Speculation
At CREI Partners, we don’t pursue development projects just because land is available or construction seems attractive on paper. Our Bryan project has been months in the making and is backed by thorough due diligence, including:
- Population and economic growth patterns in Bryan–College Station
- Current and projected demand for the specific asset class in the area
- Competitive market studies and feasibility analysis
- Zoning, permitting, and infrastructure planning
We approach development with the same diligence as any other investment—if not more—because success starts well before the first shovel hits the ground.
2. This Is Not a “One Size Fits All” Build
Unlike value-add or stabilized acquisitions, ground-up development gives us full control over the design and execution of the property. That means we can build what the market actually needs, not try to force outdated buildings into today’s demand profile.
In Bryan, we’re developing a purpose-built project tailored to both current tenant demand and long-term area growth, including:
- Efficient lot layout and modern infrastructure
- Visibility and access from Highway 6
- A product mix aligned with real-time market feedback
This flexibility is a strategic advantage. It positions the project for long-term success, even as the market evolves.
3. We Control the Timeline, Not the Market
One of the misconceptions about development is that it’s harder to time than acquisitions. In reality, it allows us to be more strategic.
With our Bryan project, we’ve scheduled construction for late Q3 2025, giving us the ability to:
- Lock in key contractor relationships early
- Build during a time when demand in Bryan is projected to rise
- Enter the market with a new product when existing inventory is limited
Rather than overpaying for assets in overheated markets, we’re creating value through disciplined, market-aligned development.
4. We’re Not Just Buying Equity—We’re Creating It
Stabilized properties often sell at a premium, making it difficult to generate attractive returns without significant rent growth. Ground-up development offers the opportunity to create equity from day one.
With careful budgeting and construction management, our Bryan project is projected to:
- Be delivered below replacement cost
- Stabilize at a cap rate favorable to investors
- Offer both preferred returns and long-term appreciation
The moment this project stabilizes, its value will likely exceed the total development cost—a key benefit for investors looking to build wealth efficiently.
5. Experienced Teams Make All the Difference
Ground-up development requires coordination across contractors, lenders, municipalities, and project managers. It’s not a process for beginners—and that’s exactly why we’ve built a track record of successful execution.
At CREI Partners, we mitigate risk by:
- Working with vetted general contractors and local consultants
- Building contingency reserves into every project budget
- Maintaining proactive communication with investors
- Providing transparent, milestone-based reporting throughout construction
This isn’t our first project—and our team has the experience and systems in place to deliver results.
Final Thought
We understand that ground-up development isn’t right for everyone. But for investors seeking long-term growth, equity creation, and access to high-demand markets, it represents a powerful strategy—especially when backed by a disciplined, experienced sponsor.
Our upcoming Bryan development project is more than just a piece of land—it’s a thoughtfully designed opportunity to invest in the growth of a thriving Texas market.
Interested in learning more about our upcoming Bryan, TX development project? We’re currently accepting new investors to join our waitlist for this opportunity.
Visit www.creipartners.com or reach out to our Chief of Staff, Shelbi, to schedule a call and review the offering.
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